I recently attended a seminar by Adam Urbanski on Internet Marketing and he indeed is an expert in the field. And a few things I have learned was part of Adam Urbanski’s business true or false, which are eye-openers, sometimes you know these but you just do not realized them.
Basic Business True of False
Q. Internet is a Business, true of false?Â
A. False. The Internet is a network of computers interconnected worldwide. Internet is not a business. It is a vehicle for businesses.
Q. There is money in the list, true or false?
A. They are referring to a list of potential clients, a database, even a simple phone book is already a list. Answer is false. Money is in the relationship with the people in the list and not the list itself.
Q. It’s too late to start a business, true or false?
A. False, it is never too late. You can start any age. It is my birthday today and I am 33 years old. Author of Rich Dad Poor Dad, Robert Kiyosaki was broke at the age 35 and was living in a car with his wife, homeless. Today he is ultra rich.
Business Myths
Q. It takes money to make money, true of false?
A. False. It is the lack of money making ideas that prevents you from making money. Although more money does help make even more money, but the lack of it does not mean you cannot make a significant amount of money.
Q. What is a business?
A. Solving other people’s problems profitably. The higher the demand is in solving the problem, looking for a solution, the more profitable you will be in a shorter span of time.
Q. What is the purpose of the first sale?
A. To build a relationship. Some people get lost and concentrate on the earnings of the first sale and celebrate. The relationship should be the priority.
Big Costly Mistakes in a Business
Confusing tactics vs. Strategy
The tactics are the techniques on how to run the business. The strategy is concentrating on the solutions how the whole business will run. People that know the production process inside out tend to concentrate and be workers. They then become like slaves of their own business, which makes them no different from working for a company as an employee. Business owners should concentrate on the strategy to make more money with more quality time. Do not fall in love with the tools.
Following the “me too” bandwagon.
When some people see the success of many businesses of a certain business model and many other businesses do the same, you do not need to follow them too since you might be just entering a saturated market and would have better made money if the time and effort was spent on another business.
Do not go into a business.
You should grow into a business. Success does not come overnight most of the time. Setting up a business does not mean leaving you job right away. Grow into your business as you progress and just leave your job when your business is earning enough to replace your job.
Although these lessons were what I have picked up from the seminar I attended by Adam Urbanski. He may not have said it the exact same way and these are not direct quotes from his seminars. And I have also included my personal input in the lessons I have learned from the seminar. I have also found a post about the same Adam Urbanski Internet Marketing seminar by another person here.